Graduated as a four-year Division 1 women's basketball player and Cum Laude with a BS in Organizational Communication from University of Portland
5/5/2000Graduated with an Master of Arts in Communication Management from the Annenberg School of Communication at USC
5/7/2004- Coordinated sponsorship and marketing efforts around conference championship events - Lead conference branding, licensing, and merchandising programs - Managed organization, training, payment and scheduling for conference game officials
7/26/2004- Managed high profile Sports & Entertainment projects, experiential events and product launches working directly with client, property contacts, and integrated agency leads driving brand awareness and product integration. - Provided strategic consultation for sponsorship activation, program budget tracking ($1MM+), and property management. - Lead integrated, multi-agency support team for Team USA sponsorship. Served as liaison to talent team for athlete integration and cross-product partnerships and marketing with Team USA athletes and CPG client sponsorship. - Lead team as Project Manager for CPG product launch in NYC; served as client lead and liaison to agency partners to create and fulfill media and influencer events as well as to plan launch of multi-city product sampling tour.
7/23/2007- Facilitate sponsorships in the Tri-State area on behalf of regional board representing national automotive brand. - Collaborate on strategic initiatives to maximize existing and potential customer engagement while achieving client goals and Brand initiatives regarding specific target demographics - Monitor and report on relevant data regarding activation KPIs - Work with creative team on brand messaging via in-market media and sponsorships.
9/27/2022