Community Builder

Outreach. Engagement. Connection.

This page is all about me - who I am, how I got here, where I've been. Whether working in sports and event marketing, making my way across a marathon finish line, or lifting up others through a variety of volunteer work and leadership positions, you will find me doing my best and bringing out the best in others.

I am a driven, motivated individual who performs best as part of a team. I aspire to continue my professional growth and to continue learning both within and outside of the field of sports marketing. I thrive in an environment of energized, interested managers, peers, and clients, and pride myself on my interpersonal communication skills. I am lucky to have been working remotely since a time when it was a privilege instead of a survival mechanism, and I am dedicated to building teams that feel connected whether they are in zone or in different time zones.

My passion is relationship building and I have a natural propensity for detailed project management and organizational skills. I thrive when connecting people across communities and truly hope to leave each space just a bit better than it was before I got there.
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  • Resume & Case Study

  • National Alumni Board

  • Alumni Connections


Volunteer program recap, based on survey data and insights. Created by J. Williams as the program moved into growth phase for final round of funding and implementation.

Volunteer Communications

Volunteer assignment template created by J. Williams to communicate daily assignments to individual volunteers.

Training Materials

Materials created by J. Williams to onboard and train volunteer schedulers.


Detailed descriptions of work experience and volunteer services


Undergraduate: University of Portland (BS, Org Comm)

Graduated as a four-year Division 1 women's basketball player and Cum Laude with a BS in Organizational Communication from University of Portland


Graduate School: USC (MS, Comm Management)

Graduated with an Master of Arts in Communication Management from the Annenberg School of Communication at USC


WCC: Assistant Commissioner

- Coordinated sponsorship and marketing efforts around conference championship events - Lead conference branding, licensing, and merchandising programs - Managed organization, training, payment and scheduling for conference game officials


TMA: Account Supervisor to Strategic Consultant

- Managed high profile Sports & Entertainment projects, experiential events and product launches working directly with client, property contacts, and integrated agency leads driving brand awareness and product integration. - Provided strategic consultation for sponsorship activation, program budget tracking ($1MM+), and property management. - Lead integrated, multi-agency support team for Team USA sponsorship. Served as liaison to talent team for athlete integration and cross-product partnerships and marketing with Team USA athletes and CPG client sponsorship. - Lead team as Project Manager for CPG product launch in NYC; served as client lead and liaison to agency partners to create and fulfill media and influencer events as well as to plan launch of multi-city product sampling tour.


GTB: Associate Account Director

- Facilitate sponsorships in the Tri-State area on behalf of regional board representing national automotive brand. - Collaborate on strategic initiatives to maximize existing and potential customer engagement while achieving client goals and Brand initiatives regarding specific target demographics - Monitor and report on relevant data regarding activation KPIs - Work with creative team on brand messaging via in-market media and sponsorships.